• All Sow Great is a millet centric food brand that manufactures a wide range of wholesome food products such as Jowar Cookies, Jowar Flakes, Ragi Cookies, Jowar Chivda and much more. Made using fresh ingredients that are humbly wrapped in earthy ingredients of nature, ‘All Sow Great’ seeks to make every individual feel truly WHOLE through their food products.

    Website - https://allsowgreat.com/

  • ‘All Sow Great’ had a clear objective which was - To introduce India’s ancient grain ‘The Millet’ with a new age twist. With whole food products that are specifically developed to suit the taste palate and health needs of Urban and Rural India, the brand’s main aim was to create an identity that shared traditional and contemporary characteristics, both at the same time.

  • During the brand positioning process, our aim throughout was to keep the brand identity simple, grounded and easy to decode for the rural audience, but not too basic and bland for the urban demographic as well. Hence, we created a pictorially rich identity that could transition seamlessly between the two demographics. The overall brand identity, especially the packaging was designed to suit the needs of both - Modern Retail and General Trade.

BRAND NAME | BRAND POSITIONING | VISUAL
 


IDENTITY | PACKAGING  | E-COMMERCE WEBSITE

PACKAGING DESIGN & ILLUSTRATION

ALL SOW GREAT’S RANGE OF COOKIES

THE PROCESS

THE CROP SHOP

JOWAR FLAKES & ATTA

  • Fresh, playful & lighthearted were our primary visual cues while designing the packaging for All Sow Great. As a brand targeting different age demographics, the packaging had to be age-inclusive with a simple, warm & approachable presentation. The packaging designs revolve around visuals that prompt emotions associated with a happy fulfilling meal and togetherness.

E-COMMERCE WEBSITE

  • For All Sow Great’s E-commerce website, we kept the visual language minimal, playful and story-centric. With a conversational tone of voice and easy to navigate interface, we focussed on keeping the humble, feel-good factor of the brand consistent, while developing a fresh, informative and an exciting e-commerce store.

    https://allsowgreat.com/