• Nidhi Roongta Jewellery (NRJ Designs) is an eponymous luxury jewellery brand that explores the multifaceted world of jewellery by specialising in Gold, Diamond & Silver Jewellery.

    Scope - Production & Creative Direction for existing collections. | Project Year - 2021-2022 | *Campaign shot prior to brand revamp.

  • The brief was to develop campaigns around three existing collections by giving them a deeper meaning & narrative in a way that would visually translate the essence of the collection through our Production capabilities.

  • We conducted a deep branding exercise with the client to understand the inspiration behind each collection. Since these were existing collections, some of the collections weren’t backed by a unique narrative exclusive to the brand, hence these collections had to be developed as elaborate visual campaigns that could translate the essence of each collection visually. We did so with our Production & Creative Direction capabilities.

 PRODUCTION & CREATIVE DIRECTION FOR  3  JEWELLERY COLLECTIONS

RICH IN LOVE

  • The Rich in love collection captures the little joyful quirks of a royal Indian woman who expresses what love feels like when she is all by herself. It is indeed a window to her happy, pure and free-spirited soul that encapsulates her feelings when no one is watching her. Twirling in the hallway, dancing down the stairs, admiring herself in the mirror, and reminiscing her partner’s romantic gestures when he is away, truly captures her feelings in all its glory.

EVIL EYE

  • INDIA is a land of superstitions. Be it the lemon chilli totems or the kaala teeka, Indians do everything to keep the ‘Buri Nazar’ away. The Evil Eye Collection portrays the power of the angelic spirit that wards off the evil eye with these meticulously designed evil eye amulets. A visual treat that guards you against the evil spirits while you look like a sight to behold.

AKSHAR

  • Imagine a pair of earrings that could listen to the suppressed voices of millions of girls across the country. With designs that take inspiration from the curves of each Gujarati alphabet which also signify the learning curve, the Akshar collection empowers girls across India to read, write and learn, irrespective of their age, background or social strata.