• Renon is an advanced lithium-ion battery pack manufacturer based in Surat, Gujarat. The company manufactures lithium-ion batteries for numerous applications such as E-bicycle, E-rickshaw, E-scooter, Solar Home Lighting System, Solar Water Pump, E-wheelchair and many more applications. Used across diverse sectors such as automobile, defence, solar, telecom and healthcare, Renon aims to be one of the largest manufacturers & battery technology experts across the globe.

  • The team at Renon approached us to develop their brand identity which precisely included their corporate films, website design, social media creatives, investor deck design, brochure design and various other brand collaterals.

  • Explained in detail below, this is how we approached the brief across different mediums.

CORPORATE FILM PRODUCTION | WEBSITE DESIGN | SOCIAL MEDIA | INVESTOR DECK DESIGN | BROCHURE DESIGN | BRAND COLLATERALS DESIGN | PROJECT YEAR: 2020

PRODUCTION

  • For the Production Process Film, Renon’s Co-Founders wanted us to fulfill 3 simple objectives:

    1.) To do justice to their elaborate R&D process, the team at Renon wanted us to show their meticulous process from start to finish, without making the process film lengthy and monotonous.

    2.) To focus on the quality standards and innovation aspects of the company.

    3.) To break through the monotony that B2B companies had been following for years in terms of branding.

    Keeping in mind the aforementioned brief, we decided to explore an interesting narrative for the process video. But how? Well, we personified the battery! We tried to weave the whole process into a comprehensive yet crisp narrative where the battery would narrate its process itself, because why do you need to speak for your battery when your battery could speak best for itself! And that’s how we gave Renon a voice of it’s own.

WEBSITE

  • For Renon’s Website we designed a visually clean layout with minimal design elements and to-the-point information. With easy to navigate sections and clear call-to-action buttons, we ensured that the website was designed to be user-friendly for both desktop and mobile browsing.

    (Website live between 2020-2022 before company expansion & website revamp).

BROCHURE

INVESTOR DECK DESIGN

SOCIAL MEDIA

  • The design and content for Renon’s social media creatives were conceptualised to not just merely talk about batteries, but were designed to act as conversation starters that would go much beyond than just promoting the product. The social media content pivoted around topics related to the energy and e-mobility industry, and further discussed about policy updates, industry developments, myth busters, customer insights and so on.